JustFab Announces Partnership with Popular Digital Platform,
Betches
El Segundo, Calif. (September 28, 2016) – JustFab, the
leading fashion-subscription, e-commerce site and lifestyle fashion brand is
pleased to announce its collaboration with the trend-setting social media
platform, Betches. The partnership encompasses multiple joint marketing
opportunities and curated collections selected by the creators themselves,
Jordana Abraham, Samantha Fishbein and Aleen Kuperman, which will include an
assortment of apparel, shoes and handbags, continuing into 2017.
"We're so excited to be working with JustFab on this
partnership! Our two teams were in sync right away and it's been a natural fit
from the start. We can't wait for our
fans to see our first collection and our ongoing collaboration this coming
year," commented the founders of Betches.
Considered a pioneer in the digital space as one of the
first online subscription retailers, JustFab continues at the top of emerging
market trends with a non-traditional marketing approach. JustFab has joined
forces with the widely popular social media handle, Betches, to further connect
with its target audience through the trendsetting and engaging platform. By
working closely with the like-minded digital brand, the partnership will convey
its joint message of women empowerment through all sizes and styles
highlighting humor and fashion for women of all ages.
“For JustFab, partnering with Betches just makes sense – we
are at the forefront of using technology to better understand our customers’
needs and serve them with the right products, styling, trend information, and
fashion & lifestyle content. Betches provides its customers with just that,
along with a healthy dose of humor. It’s a platform where you can have fun with
fashion & lifestyle content, and laugh with your friends over how relatable
it really is. That’s exactly the type of partnership we want to offer our
customers,” commented Traci Inglis, Chief Marketing Officer of TechStyle,
JustFab’s parent company.
The partnership will consist of joint collaborations
including select light-hearted, fun and quirky graphics that will be shared
over the Betches social media handles including Instagram (4.5 million
followers), Facebook (90k likes), Twitter (160k likes) in addition to their
website Betches.com (10m page views). The partnership will also include several
curated collections hand-picked by the Betches founders in addition to the
official launch event in November 2016.
Similar to JustFab, the Betches creators go by the mantra of
not taking yourself too seriously and feeling confident in who you are. Betches
represents the voice of not only millions of JustFab’s customers but also the
everyday woman looking to feel empowered and inspired. “Women relate to the
Betches content because it pokes fun at our everyday lives in a way that is
relatable and fun. Our customers love that,” added Traci Inglis, Chief
Marketing Officer. The everyday woman wears many hats all of which Betches tap
into through their relatable and humorous content. JustFab wants to show no
matter what hat you’re wearing that day, there’s a style to match.
For more information about JustFab and to shop their first collaboration online,
please visit http://www.justfab.com/betches.htm
ABOUT BETCHES
Betches was started in 2011 as a blog by college roommates
and childhood friends Jordana Abraham, Samantha Fishbein, and Aleen Kuperman.
Their blog immediately went viral, and from there they knew they had a unique
chance to build their business from the ground up. Five years later, they have
a created a huge millennial brand with an audience of over 5 million, two New
York Times bestselling books, and a successful retail operation, Shop Betches.
The Betches are excited to be launching this collaboration with JustFab and for
many new exciting projects to come.
ABOUT JUSTFAB
Founded in 2010, JustFab is the leading fashion-subscription
ecommerce site and lifestyle fashion brand that offers members an engaging and
personalized shopping experience. Millions of members worldwide are given the
celebrity treatment every month as they receive a customized selection of
shoes, apparel, handbags and jewelry. Members have exclusive access to fashion
tips and content, clickable style boards to shop complete outfits and the team
of JustFab fashion consultants for expert advice. JustFab offers high-fashion
looks at affordable prices and shipping is free for all items over $39.95.
